Search and Rescue: 4 Ways to Find Lost URL’s After a Bad Website Redesign or CMS Migration

One of the many things I love about SEO is that you often get to work on a wide range of projects, across various types of clients.  I’ve had the opportunity to work with startups, ecommerce sites, big brands, small businesses, local businesses, etc.  There are times that my schedule has me jumping from one end of the spectrum to another, yet all focused on Search.  I love that, but along with working on a wide range of projects, you get to see the good, the bad, and ugly of SEO.  And some of those situations are tough to witness.  For example, when companies reach out to me after seeing a major drop in organic search traffic, and in a very short period of time.

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Search and Rescue: 4 Ways to Find Lost URL’s After a Bad Website Redesign or CMS Migration

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